Designers are passionate about criticism, especially when it comes to rebranding one of the most recognizable brands in the world. Iso 50 let them put their money where their mouths are. Trust me, I think the (now late) new Gap logo was as horrendous as the next guy, but is always interesting to see what you’d do if you were given the assignment.
Category Archives: identity
new identity system for the museum of arts and design in nyc done by michael beirut and pentagram. love the simplicity and connections to the iconic building the mark holds. also, totally love the voice of all the collateral/advertising.