took a paul rand book off the shelf this week. another designer was using the IBM logo for a poster concept at work this week. it got me thinking about the amazing longevity and iconic status marks such as this have achieved. many from rand himself.
it’s been a while since i’ve flipped through the pages of rand’s work, the striped spine of one of his books stares at me from the book shelf and begs me to pick it up now and again.
take a moment and wade through his work online. whether you are a designer or not, whether you’ve seen it a hundred times or never, it is a pure joy.