Designers are passionate about criticism, especially when it comes to rebranding one of the most recognizable brands in the world. Iso 50 let them put their money where their mouths are. Trust me, I think the (now late) new Gap logo was as horrendous as the next guy, but is always interesting to see what you’d do if you were given the assignment.
Posted in advertising, graphic design, identity
Tagged gap, gap logo redesign, identity design, new gap logo
not doing as much freelance as i used to due to the full time gig, but thought i would do up a new self-identity for the few invoices i am sending out these days. please let me know if you hate it, love it or somewhere in the middle.
this brings up another question…is having a logo for yourself lame? self serving? needed? not quite sure at this point, but i am digging this.
Posted in graphic design
Tagged identity design, jason rothman, logo, logo design, self identity
